The quality of the follow-up of the leads will determine the return you can achieve on the leads
The quality of the follow-up of the leads will determine the return you can achieve on the leads. In order to be able to work with this in a targeted manner, it is extremely important to keep track of what happens to the leads so that you can measure and discuss results with your Happiness Manager. Use the LOAD model for this.
The model stands for Leads, Appointments, Offer and Deals. You can measure the conversion per step. You can then discuss the conversion with your Happiness Manager. This way you can continuously look at how you can increase the return on the leads. Your Happiness Manager will advise you on this.