The quality of the follow-up of the leads will determine the return you can achieve on the leads.
The quality of the follow-up of the leads will determine the return you can achieve on the leads. To get started with this in a targeted way, it is extremely important to keep track of what happens to the leads so that you can measure and discuss the results with your Happiness Manager. Use the LAOD model for this.
The model stands for Leads, Appointments, Offers and Deals. You can measure the conversion per step.
You can then discuss the conversion with your Happiness Manager. This way you can continuously look at how you can increase the return on the leads. Your Happiness Manager will advise you on this.